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This page sets out the privacy policy of The Underdog Art Co Ltd. in respect of our website and mailing list and explains how we use your personal information. Personal information means any information about you which is personally identifiable such as your name, address, telephone number or email address and is generally referred to throughout this policy as "Your Information". Please note that this privacy policy does not apply to any third party website linked to our site. 

We are The Underdog London an art gallery registered in the UK, registration number 06099671 with our registered address Arch 6, Crucifix Lane, London SE1 3JW. If you have any questions, complaints or comments about how we use data or would like a copy of any data we hold which belongs to you, please contact us at 

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If you would like to remove your email address from our third-party email database (WIX) please unsubscribe using the link inside the newsletter or email us directly at 


What information do we collect about you?​


We may collect and process the following data/information about you:

  • Email address for our website related newsletter which you subscribe to

  • When our online shop is active, your name, address and email to process our online shop, orders and purchases

  • If you want to receive information and updates about the site and its contents by email, we will ask you to provide us with your email address via our mailing list form

  • If you contact us, we may keep a record of that correspondence

How will we use your information?


We may use Your Information to:

  • Use your name, address and email to online orders and purchases

  • Send you emails containing information and updates about The Underdog London

  • Send you newsletter emails containing news The Underdog London's upcoming exhibitions, print releases or events

  • Respond to any communications you send us

  • Gain a clearer understanding of our users and how they interact with the Site; and help improve our site

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